Bids Due: 23 March, 2:00pm GMT
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The Directors/The Liquidators of Heads GRP Limited have appointed Hilco Valuation Services to actively seek interested parties with regards to the sale of the intangible assets related to the Infruition brand
Three Year Financial Overview
• FY2017 Total Revenue: £168,500
• FY2016 Total Revenue: £388,400
• FY2015 Total Revenue: £106,600
Available Intangible Assets
Brand and Goodwill: Goodwill rights in the “Infruition” brand. The Infruition 'Fruit Infuser' Water was launched in 2015 and has reportedly sold over 500,000 units. There are five products in the range: Infruition Sport (the flagship product), Infruition Home, Infruition Mini, Infruition Kids, Infruition classic (discontinued). The Infruition products have retailed predominantly in the UK but also in UAE and Switzerland.
Exposure to the brand has been excellent with retailers including Selfridges, Debenhams, Fenwicks, ASOS, Lords, Joy, Scribbler, Steamer Trading and several more stocking Infruition branded infusers. Media coverage has included Vogue, Elle, Glamour and around 30 more media outlets. In 2016 Infruition struck a deal with Weightwatchers, increasing brand awareness and credibility as a brand leader in the infusion market. The Company attended 7 trade-shows including Pulse, Home, Ambiente, NY Now to promote the brand and held several in-store demos conducted with Selfridges and Fenwicks.
Trade Marks: The “Infruition” brand is protected by a UK Registered trade mark (UK00003014142), EU registered trade mark (EU013691209) and US registered trade mark (Registration number: 4866945).
The UK trade mark was registered January 2014 in Class 21 (Water bottle with fruit infusing facility). The EU trade mark was registered August 2015 in Class 21 (Water bottles; Plastic water bottles [empty]; Water bottles sold empty; Reusable plastic water bottles sold empty; Glass bottles; Plastic bottles).
The US trade mark was registered December 2015 in relation to Drinking bottles for sports; Plastic water bottles sold empty; Reusable plastic water bottles sold empty; Reusable glass water bottles sold empty; Sports bottles sold empty; Water bottles sold empty; Water bottle with fruit infusing mechanism.
Website content and domain name: The branded website is held at www.infruition.co.uk and www.infruition.com and receives a total of approximately 7,000 visitors a month (average monthly organic users). The website ranks highly on Google in relation to fruit infuser water bottles in the UK and a number of related key words.
Rights in Social Media Accounts: Facebook (4,000 likes), Instagram (6,500 followers), Twitter (4,000 followers)
Customer Data: Over 10,000 email addresses were collected from both online and offline sales (products contained a trackback voucher for customers to access recipes which allowed the Company to collect data).
Product photo library and Organisational knowledge: Photography in relation to the products is held along with organisational knowledge including infusion recipes.
Diligence and Sales Process
Hilco Valuation Services is currently soliciting interest in the Rights from qualified buyers. Bid Submission: Bids must be submitted in written form to Hilco Valuation Services in advance of the bid deadline.
• Removal Deadline: TBD • Removal Hours: Monday – Friday 8:00 AM – 4:00 PM Local Time • Standard Removal Terms • Riggers/Buyers who want to operate machinery on site must provide sufficient insurance • Pre-Qualified Riggers: Will be listed as received